Real estate making use of social media

The real estate industry, which was once known for being technologically backwards, is now making use of the latest social media innovations to sell their listings. Real Estate professionals are now turning to social media for online property tours, showing appointments, promoting their local expertise and disseminating information.

According to a report produced by Postling, 84% of real estate professionals are using social media. More astounding is the study that 73% of homeowners are more likely to list with a realtor offering to do a video. There is a tremendous value for real estate agents and builders to have video content of their homes.

What’s the bottom-line? Internet home search led to 45% of potential homeowners walking through a home, 29% located an agent and 21% drove by or viewed the home from the outside. While people may be walking through the door claiming they drove by, chances are they have already done their online research.

Incredibly, the real estate industry is actually pushing forward and leading the social media revolution on Facebook and Youtube in comparison to other businesses. If you’re in the real estate industry and aren’t already using social media, you are missing out on revenue.

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