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Tips for open house success

Friday, February 25, 2011

Don’t throw an open house if you are not planning to market it properly. Who wants to sit in an empty house for three hours?

Step #1: Make sure the house is in impeccable condition, no detail should be forgotten. If the house is vacant, staging the home might be the thing to do. A successful open house can sell a home; make sure it is ready for its debut.

Step #2: Timing is everything. Think about scheduling the open house in the evening versus the weekend. Not only will it help to separate it from all the rest, it may also help people who have weekend plans squeeze it in.

Step #3: Use the internet! Get the word out about the open house online. Social networking sites are a great place to announce upcoming open house events. If you have a blog, start blogging. Don’t have the time? Hire a professional blogger to help spread the word on local real estate blogs.

Step #4: Make a video that will entice buyers and realtors to come see the home in person.

Step #5: Register anyone who attends the open house, this way you can follow-up with them after the open house. Make sure no one walks out the door with our filling out a registration.

An open house can be all a skilled agent needs to get the house sold, make sure it is done right.

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